{
  "name": "Mike Houston",
  "title": "Head of Creative AI, Amazon",
  "bio": "Creative Tech leader specializing in AI creative product development, education, and transformation.",
  "contact": {
    "email": "mike@mikehouston.me",
    "location": "Portland, OR",
    "linkedin": "https://www.linkedin.com/in/mikehouston2/"
  },
  "experience": [
    {
      "date": "APR 2026 - PRESENT",
      "role": "Head of Creative AI",
      "company": "AMAZON",
      "detail": "Creative Tech leader specializing in AI creative product development, education, and transformation."
    },
    {
      "date": "2023 - 2026",
      "role": "AI Creative Lead",
      "company": "AMAZON",
      "detail": "Lead an experimental creative team that develops AI products, production experiments, and AI education sessions for creative teams across Amazon."
    },
    {
      "date": "2018 - 2022",
      "role": "Social Group Lead",
      "company": "AMAZON",
      "detail": "Lead teams developing social campaign and organic creative for Holiday, Prime Day, Super Bowl, Alexa, Health, and more."
    },
    {
      "date": "2018 - 2020",
      "role": "Freelance Creative Director",
      "company": "AMAZON",
      "detail": "Alexa, New Product Launches, Brand Perception, Global Events"
    },
    {
      "date": "2017 - 2018",
      "role": "Freelance Copywriter / Creative Director",
      "company": "INDEPENDENT",
      "detail": "Google, Amazon, AWS, REI, Nike Training, Nike Swimming, Nike Court, Starbucks, Infiniti, Luna Bar, Tonal, Brew Dr Kombucha, 10 Barrel Brewing, Zero Motorcycles"
    },
    {
      "date": "2015 - 2016",
      "role": "Freelance Copywriter",
      "company": "AKQA",
      "detail": "Nike North America, Global Running, Better World, N7, Retail"
    },
    {
      "date": "2013 - 2015",
      "role": "Freelance Copywriter",
      "company": "WONGDOODY",
      "detail": "Amazon, Alaska Airlines, Papa Murphy's, T-Mobile"
    },
    {
      "date": "2013",
      "role": "Freelance Copywriter",
      "company": "INSTRUMENT",
      "detail": "Nike Running, Better World, Basketball"
    },
    {
      "date": "2012 - 2013",
      "role": "Freelance Copywriter",
      "company": "WIEDEN + KENNEDY",
      "detail": "Coca-Cola, P&G"
    },
    {
      "date": "2011 - 2012",
      "role": "Senior Copywriter",
      "company": "MUTT INDUSTRIES",
      "detail": "Nike, NFL, Adidas, The Gap, Mello Yello, Gerber Knives"
    },
    {
      "date": "2010 - 2011",
      "role": "Freelance Copywriter",
      "company": "WIEDEN + KENNEDY",
      "detail": "Coca-Cola, Diet Coke, Target"
    },
    {
      "date": "2004 - 2010",
      "role": "Junior to Senior Copywriter",
      "company": "LEOPOLD KETEL",
      "detail": "Regional Oregon clients and brands"
    }
  ],
  "projects": [
    {
      "slug": "5star-theater",
      "name": "5-Star Theater",
      "client": "AMAZON",
      "description": "We used AI not to generate creative content, but to curate it. Built a tool to find creative reviews and made 20+ videos of Adam Driver dramatically performing them.",
      "thumbnail": "assets/images/adam.png",
      "sections": [],
      "videos": [
        {
          "title": "Case Study",
          "id": "1106258951"
        },
        {
          "title": "Ember Mug",
          "id": "1106264934"
        },
        {
          "title": "Rubber Ducks",
          "id": "1106258517"
        },
        {
          "title": "Elf on a Shelf",
          "id": "1106256025"
        },
        {
          "title": "Dutch Oven",
          "id": "1106253965"
        }
      ],
      "images": [],
      "credits": ""
    },
    {
      "slug": "basiques",
      "name": "Basiques",
      "client": "AMAZON",
      "description": "How to look bougie on a budget.",
      "thumbnail": "assets/images/knives.png",
      "sections": [
        {
          "title": "Social Content",
          "content": "Aspirational social content featuring Amazon Basics products.",
          "images": [
            "assets/images/Screenshot_2025-07-31_at_12.20.20_PM.png"
          ]
        }
      ],
      "videos": [
        {
          "title": "Basiques Explainer",
          "id": "1106242174"
        },
        {
          "title": "Dog Leash",
          "id": "807778388"
        },
        {
          "title": "Croquet",
          "id": "807778407"
        },
        {
          "title": "Garden Gloves",
          "id": "807778439"
        },
        {
          "title": "Kitchen Knives",
          "id": "807778459"
        }
      ],
      "videoLayout": "vertical",
      "images": [],
      "credits": "Director: Dan Fromhart, AD: Dalton Rose, Osiel Gomez, CW: Pooja Dhuldoya"
    },
    {
      "slug": "amasongs",
      "name": "Amasongs",
      "client": "AMAZON",
      "description": "A throwback to a throwback: Lawrence Welk-style holiday songs, shot on real VHS.",
      "thumbnail": "assets/images/amasongs.png",
      "sections": [],
      "videos": [
        {
          "title": "Deals Never End",
          "id": "1106272008"
        },
        {
          "title": "Don't Get Caught",
          "id": "1106272241"
        },
        {
          "title": "Deals that Slay",
          "id": "1106272390"
        },
        {
          "title": "Celebration Time",
          "id": "1106271912"
        }
      ],
      "images": [],
      "credits": ""
    },
    {
      "slug": "amason",
      "name": "Amason",
      "client": "AMAZON",
      "description": "We all risked our jobs for a TikTok post.",
      "thumbnail": "assets/images/Amason.png",
      "sections": [],
      "videos": [
        {
          "title": "TikTok Response",
          "id": "725935668"
        }
      ],
      "images": [],
      "credits": ""
    },
    {
      "slug": "alexa-transforms",
      "name": "Alexa Transforms",
      "client": "AMAZON ALEXA",
      "description": "Partnered with Zach King and made magic.",
      "thumbnail": "assets/images/AlexaTransformsThumb.png",
      "sections": [],
      "videos": [
        {
          "title": "Protein Teen",
          "id": "539298394"
        },
        {
          "title": "Weather or Not",
          "id": "539298542"
        },
        {
          "title": "Cribrimba",
          "id": "539298520"
        },
        {
          "title": "Master of Ceremonies",
          "id": "539298462"
        },
        {
          "title": "Guten Learnin",
          "id": "539298490"
        },
        {
          "title": "Knit how you do it",
          "id": "539298428"
        },
        {
          "title": "Start Your Engines",
          "id": "681010076"
        },
        {
          "title": "Roman Roadtrippin",
          "id": "681010205"
        },
        {
          "title": "Puppy Loaf",
          "id": "681009972"
        }
      ],
      "videoLayout": "vertical",
      "images": [],
      "credits": ""
    },
    {
      "slug": "superbowlsnub",
      "name": "Superbowl Snub",
      "client": "AMAZON",
      "description": "Kevin Hart tears down our own Superbowl spot.",
      "thumbnail": "assets/images/KevinHart.png",
      "sections": [],
      "videos": [
        {
          "title": "Kevin Hart Superbowl Snub",
          "id": "680664366"
        }
      ],
      "images": [],
      "credits": ""
    },
    {
      "slug": "happyschoolyear",
      "name": "Happy School Year",
      "client": "AMAZON",
      "description": "Changed 'Back to School' into an optimistic celebration.",
      "thumbnail": "assets/images/HappySchoolYear2.jpg",
      "sections": [
        {
          "title": "'Aulde Crayons' :90 Second Song",
          "content": "Original song for the campaign.",
          "images": [
            "assets/images/AuldeCrayonsLyrics.jpg"
          ],
          "audio": [
            {
              "title": "Aulde Crayons",
              "url": "assets/audio/AuldeCrayonsWithoutIntro.mp3"
            }
          ]
        },
        {
          "title": "Broadcast",
          "content": "",
          "videos": [
            {
              "title": "Countdown :30",
              "id": "464028310"
            },
            {
              "title": "Resolutions: Soccer, Art, Ninja",
              "id": "464028429"
            },
            {
              "title": "Resolutions: Draw, Read, Dance",
              "id": "464028372"
            }
          ]
        },
        {
          "title": "Social Content",
          "content": "",
          "videoLayout": "vertical",
          "videos": [
            {
              "title": "Space Kid :06",
              "id": "464342562"
            },
            {
              "title": "Instagram Stories Dino",
              "id": "464342558"
            },
            {
              "title": "Design Kid :06",
              "id": "464342521"
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CD: Mike Houston, Austin Hilde, CW: Regina Aletto, Mike Merrit, AD: Joshua Batchelder, GCD: Hans Weiss, Producer: Sarah Crowe, Lauren Hutchinson"
    },
    {
      "slug": "gerber",
      "name": "Gerber Knives",
      "client": "GERBER",
      "description": "Gerber wanted a campaign that appealed to more than just hunters and members of the military. So we created 'Hello Trouble.'",
      "thumbnail": "assets/images/GerberBlack.jpg",
      "sections": [
        {
          "title": "Hello Trouble Launch Film",
          "content": "",
          "videos": [
            {
              "title": "Hello Trouble Launch Film",
              "id": "45949795"
            }
          ]
        },
        {
          "title": "Hello Trouble Print Campaign",
          "content": "Print and outdoor advertising for the Hello Trouble campaign.",
          "imageGroups": [
            {
              "layout": "row-2",
              "urls": [
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            }
          ]
        },
        {
          "title": "Additional Campaign Materials",
          "content": "Tent display and storyboards.",
          "imageGroups": [
            {
              "layout": "row-2",
              "urls": [
                "assets/images/GerberTent.jpg",
                "assets/images/142433040364_image-asset.png"
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            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD (TV): Adam Long, AD (Print): Tim O'Brien, Photographer: Shaun Mendiola, CD: Scott Cromer, Steve Luker, Mike McCommon"
    },
    {
      "slug": "storefronts",
      "name": "Storefronts",
      "client": "AMAZON",
      "description": "We created over 30 videos in multiple countries highlighting the hundreds of thousands of small businesses that sell on Amazon.",
      "thumbnail": "assets/images/StorefrontsIcon.jpg",
      "sections": [
        {
          "title": "Small Business Profiles",
          "content": "",
          "videos": [
            {
              "title": "Little Flower Soap",
              "id": "465180787"
            },
            {
              "title": "Tegu Toys",
              "id": "465180940"
            },
            {
              "title": "Goldest Karat Publishing",
              "id": "465180673"
            },
            {
              "title": "Laviolo Chocolates",
              "id": "465180476"
            },
            {
              "title": "Dock and Bay",
              "id": "465180365"
            },
            {
              "title": "Dogs and More",
              "id": "465180179"
            },
            {
              "title": "Happy Po",
              "id": "465180019"
            }
          ]
        },
        {
          "title": "Video Format / Amazon Smile",
          "content": "Each video ends with the small business name on the side of an Amazon box and their logo joins thousands of other logos making up the Amazon smile.",
          "imageGroups": [
            {
              "layout": "row-3",
              "urls": [
                "assets/images/ezgif-6-f87f9bc0dc12.gif",
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                "assets/images/ezgif-6-aebc3cc0fb45.gif"
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            }
          ]
        },
        {
          "title": "Amazon Storefronts Initiative",
          "content": "We created a special section of Amazon exclusively for small businesses.",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/smb_microsite_desk_mock_final.jpg"
              ]
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CD: Mike Houston"
    },
    {
      "slug": "amazon",
      "name": "Fire TV",
      "client": "AMAZON",
      "description": "If you're like Gary Busey then you know how frustrating products are when you can't talk to them, or find them... or know if they're on.",
      "thumbnail": "assets/images/Busey.jpg",
      "sections": [
        {
          "title": "Spots",
          "content": "",
          "videos": [
            {
              "title": "Gary Busey Launch :60",
              "id": "91134676"
            },
            {
              "title": "President Busey :60",
              "id": "118980652"
            }
          ]
        },
        {
          "title": "Busey-Talk Interactive Video",
          "content": "15 minutes of Gary Busey talking to things in this Webby-winning Interactive YouTube video.",
          "images": [
            "assets/images/148114062809_image-asset.jpeg"
          ]
        },
        {
          "title": "Gary's Secret Voice Search Menu",
          "content": "Hidden Fire TV menu enabling Busey-style voice commands to access Gary Busey movies.",
          "images": [
            "assets/images/142601622134_image-asset.png",
            "assets/images/142601695912_image-asset.png"
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "Agency: WONGDOODY, CW: Mike Houston, AD: Mishy Cass, Austin Hilde, CD: Matt McCain, Digital AD: Matt Ballew"
    },
    {
      "slug": "tillamook",
      "name": "Tillamook",
      "client": "TILLAMOOK",
      "description": "Tillamook is an Oregon dairy co-op that's pretty big in the northwest. Our goal was to make their Baby Loaf (2-pound cheddar block) an icon.",
      "thumbnail": "assets/images/bus_top_Crop.jpg",
      "sections": [
        {
          "title": "Baby Loaf Bus / The Loaf Love Tour",
          "content": "Buses have won numerous awards, been in thousands of profile pictures, and have even been stolen.",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/142381558490_image-asset.jpeg"
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            },
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                "assets/images/142398715529_image-asset.jpeg"
              ]
            }
          ]
        },
        {
          "title": "Baby Loaf Semi",
          "content": "Fleet of branded cheese trucks.",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/TLMK_LLT_cheeseTruck_copy.jpg"
              ]
            }
          ]
        },
        {
          "title": "Tillamook Farmer Radio",
          "content": "Milt's Song (Mercury Finalist), Maxine's Poem, A Song in Every Slice, Maxine Lists Cheeses, Ouch!",
          "audio": [
            {
              "title": "Milt's Song (Mercury Finalist)",
              "url": "assets/audio/Milt_s_Song.mp3"
            },
            {
              "title": "Maxine's Poem",
              "url": "assets/audio/Maxine_s_Poem.mp3"
            },
            {
              "title": "A Song in Every Slice",
              "url": "assets/audio/Song_In_Every_Slice.mp3"
            },
            {
              "title": "Maxine Lists Cheeses",
              "url": "assets/audio/Maxine_Lists_Cheese.mp3"
            },
            {
              "title": "Ouch!",
              "url": "assets/audio/Ouch__Ouch_.mp3"
            }
          ]
        },
        {
          "title": "Cheese Factory Radio",
          "content": "Ice Cream Tasting Notes (Mercury Finalist), Squeak It (Squeaky Cheese Song)",
          "audio": [
            {
              "title": "Ice Cream Tasting Notes (Mercury Finalist)",
              "url": "assets/audio/Tasting_Notes.mp3"
            },
            {
              "title": "Squeak It (Squeaky Cheese Song)",
              "url": "assets/audio/Squeaky_Cheese.mp3"
            }
          ]
        },
        {
          "title": "Loaf Love Print Campaign",
          "content": "Print advertising for the Loaf Love campaign.",
          "imageGroups": [
            {
              "layout": "row-3",
              "urls": [
                "assets/images/BOTHERtillamook_670.jpg",
                "assets/images/NEIGHBOORtillamook_670.jpg",
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            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Andrew Reed, Brian Dixon, Austin Hilde, CD: Jerry Ketel, Andrew Reed"
    },
    {
      "slug": "deals-all-day",
      "name": "Deals All Day",
      "client": "AMAZON",
      "description": "We shot 36 scenes in 2 days with 3 paid talent and 1 location fee (a rented house). For all the other locations, we just asked.",
      "thumbnail": "assets/images/DealsAllDay.jpg",
      "sections": [],
      "videos": [
        {
          "title": "Cyber Monday",
          "id": "465990502",
          "h": "1ab47f6b40"
        },
        {
          "title": "Black Friday",
          "id": "465990490"
        },
        {
          "title": "Final Push",
          "id": "465996828"
        }
      ],
      "images": [],
      "credits": ""
    },
    {
      "slug": "rei",
      "name": "REI",
      "client": "REI",
      "description": "We created some videos to encourage people to break up their daily loops with time outside.",
      "thumbnail": "assets/images/rei1.jpg",
      "sections": [],
      "videos": [
        {
          "title": "Look Up :15",
          "id": "364687464",
          "h": "a62c22ed74"
        },
        {
          "title": "Glow :15",
          "id": "364686378"
        },
        {
          "title": "Selfie :15",
          "id": "464749534"
        },
        {
          "title": "Touch :15",
          "id": "464749515"
        }
      ],
      "images": [],
      "credits": "Freelance CD: Mike Houston, Matt McCain, Senior CW: Greg Dyer, ACD: Quinn Ianniciello, GCD: Mishy Cass, CCO: Ben Steele"
    },
    {
      "slug": "nike-getouthere",
      "name": "Nike #GetOutHere",
      "client": "NIKE",
      "description": "When the elements were at their worst, we inspired athletes to be at their best. We got thousands of athletes to show Nike how they were conquering winter outdoors with the tag #getouthere.",
      "thumbnail": "assets/images/NikeThumbnail.jpg",
      "sections": [
        {
          "title": "Challenge Promo",
          "content": "",
          "videos": [
            {
              "title": "Challenge Promo",
              "id": "147240622"
            }
          ]
        },
        {
          "title": "Contest Entry & Selection",
          "content": "To enter the contest, athletes had to show Nike how they were conquering winter outdoors with the tag #getouthere. The top 48 were flown to Chicago for the final challenge.",
          "images": [
            "assets/images/GOH_Challenge_Submitted_Small.png",
            "assets/images/GOH_Challenge_M_Site.gif"
          ]
        },
        {
          "title": "Final Challenge",
          "content": "The finals took place in a specially designed box along Chicago's Riverwalk at Wabash and Wacker.",
          "images": [
            "assets/images/148710171201_image-asset.png",
            "assets/images/HO15_12-09_GOH-HSTeamSession_4pm_020-900x600_670.jpg",
            "assets/images/148710173987_image-asset.jpeg"
          ]
        },
        {
          "title": "Challenge Video",
          "content": "",
          "videos": [
            {
              "title": "Challenge Video",
              "id": "539387237"
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "Agency: AKQA, CW: Mike Houston, AD: Austin Hilde, Bjorn Kusa, ACD: Brett Reese, Jonathan Lee, CD: Whitney Jenkins, Ginny Golden"
    },
    {
      "slug": "aquarium",
      "name": "Oregon Coast Aquarium",
      "client": "OREGON COAST AQUARIUM",
      "description": "I worked on the Oregon Coast Aquarium account for six years with a variety of different partners. For a long time the aquarium tried to highlight its educational aspects, but we just focused on making it seem fun.",
      "thumbnail": "assets/images/Croc_NoLogos-03-Crop.jpg",
      "sections": [
        {
          "title": "Aquarium Radio",
          "content": "Turtle Song (Mercury Winner), Cool Cool Sealions - starring Loren Hoskins, music by Guy Baker",
          "images": [],
          "audio": [
            {
              "title": "Turtle Song (Mercury Winner)",
              "url": "assets/audio/Turtle_Song.mp3"
            },
            {
              "title": "Cool Cool Sealions",
              "url": "assets/audio/Cool__Cool__Sealions.ogg"
            }
          ]
        },
        {
          "title": "Aquarium TV",
          "content": "I Wanna Go - Voted one of Creativity's best spots, credited as inspiration for Space Core in Portal 2",
          "images": [],
          "videos": [
            {
              "title": "I Wanna Go",
              "id": "45392842"
            }
          ]
        },
        {
          "title": "Swampland Exhibit",
          "content": "Outdoor, print, merchandise, exhibit naming",
          "imageGroups": [
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              "urls": [
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            }
          ]
        },
        {
          "title": "Oddwater Exhibit",
          "content": "Exhibit name and advertising campaign",
          "imageGroups": [
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              "layout": "split",
              "urls": [
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                "assets/images/DD-01_2048.jpg"
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            }
          ],
          "audio": [
            {
              "title": "Oddwater 1",
              "url": "assets/audio/Oddwater_1.ogg"
            },
            {
              "title": "Oddwater 2",
              "url": "assets/audio/Oddwater_3.ogg"
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Austin Hilde, Brian Dixon, Andrew Reed, CD: Jerry Ketel, Music: Guy Baker, Director: Rob Tyler"
    },
    {
      "slug": "nikedotcom",
      "name": "Nike.com",
      "client": "NIKE",
      "description": "I've worked on a number of Nike.com and Nike social projects with AKQA, Instrument, and AnalogFolk. My favorite was the one where we created fake robots to talk about waste conservation.",
      "thumbnail": "assets/images/Bot1.jpeg",
      "sections": [
        {
          "title": "Nike Better World",
          "content": "Agency: AKQA. Fake robots talking about waste conservation.",
          "images": [
            "assets/images/143163611162_image-asset.jpeg"
          ]
        },
        {
          "title": "Additional Nike.com Projects",
          "content": "Nike Free Run (#RUNVIKING) — Instrument. Nike Run Guides — AKQA. Nike N7 — AKQA.",
          "imageGroups": [
            {
              "layout": "row-3",
              "urls": [
                "assets/images/tumblr_mzb3of9Rh41qb1eqko4_1280.jpg",
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                "assets/images/static1.squarespace.jpg"
              ]
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": ""
    },
    {
      "slug": "cocacola",
      "name": "Coca-Cola",
      "client": "COCA-COLA",
      "description": "Wieden+Kennedy created 61 silly little web sites for Coke using every iteration of ahh.com.",
      "thumbnail": "assets/images/coke.jpg",
      "sections": [
        {
          "title": "Ahh.com Digital Experiences",
          "content": "",
          "images": [
            "assets/images/ahh_o_1250.jpg"
          ]
        },
        {
          "title": "Ahh Posse",
          "content": "Touch little Coca-Cola bubbles that say ahhhhh",
          "images": [
            "assets/images/142484493743_image-asset.jpeg",
            "assets/images/142599928025_image-asset.jpeg"
          ]
        },
        {
          "title": "Sipping Bird",
          "content": "The first iPhone game you play with your nose",
          "images": [
            "assets/images/142484500388_image-asset.jpeg",
            "assets/images/142599930805_image-asset.jpeg"
          ]
        },
        {
          "title": "Can Can-Can",
          "content": "Cans do the Can-Can",
          "images": [
            "assets/images/142484503405_image-asset.jpeg",
            "assets/images/142599932874_image-asset.jpeg"
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "Agency: Wieden+Kennedy, Team: Brooke Barker, Becca Wadlinger, Brad Trost, Ben Carter, Jess Price, Evan Cordes, Matt McCarron, Guy Overfelt, CD: Jeff Gillette, Kevin Jones, Hal Curtis, Antony Goldstein"
    },
    {
      "slug": "oregon-humane-society",
      "name": "Oregon Humane Society",
      "client": "OREGON HUMANE SOCIETY",
      "description": "For the third installment of Oregon Humane Society's End Petlessness campaign we wanted to show that no matter what kind of quirky human you are, OHS has a quirky pet for you.",
      "thumbnail": "assets/images/diggingNoLogo-01-Crop.jpg",
      "sections": [
        {
          "title": "Outdoor Boards / Print",
          "content": "Billboards and print advertising",
          "images": [
            "assets/images/142484454136_image-asset.jpeg",
            "assets/images/142484457984_image-asset.jpeg",
            "assets/images/OHS_DIGGING_14x48-01.jpg",
            "assets/images/142413035516_image-asset.png",
            "assets/images/142413030571_image-asset.png"
          ]
        },
        {
          "title": "Dollar Media",
          "content": "Creative placements",
          "images": [
            "assets/images/142413044691_image-asset.jpeg",
            "assets/images/142413041635_image-asset.jpeg"
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Austin Hilde, CD: Andrew Reed"
    },
    {
      "slug": "nike",
      "name": "Nike Lunar Hyperdunk",
      "client": "NIKE",
      "description": "Nike is a local footwear company based out of Beaverton, Oregon. They needed a film for the launch of their Lunar Hyperdunk to run in stores and online.",
      "thumbnail": "assets/images/nike_Vertical.png",
      "sections": [],
      "videos": [
        {
          "title": "Lunar Hyperdunk",
          "id": "46587939"
        }
      ],
      "images": [],
      "credits": "CW: Mike Houston, AD: Adam Long, CD: Scott Cromer, Steve Luker, Mike McCommon"
    },
    {
      "slug": "bedmart",
      "name": "Bedmart",
      "client": "BEDMART",
      "description": "I can easily say I was the most excited person on my team to enter the world of mattress store advertising.",
      "thumbnail": "assets/images/BedMartRaking.png",
      "sections": [],
      "videos": [
        {
          "title": "Chainsaw",
          "id": "120340637"
        },
        {
          "title": "Bleeding Money",
          "id": "120341039"
        }
      ],
      "images": [],
      "credits": "CW: Mike Houston, AD: Austin Hilde, CD: Andrew Reed, Jed Alger, Director: Rob Tyler"
    },
    {
      "slug": "target",
      "name": "Target",
      "client": "TARGET",
      "description": "I was working on a radio campaign for Target's 2-day and 4-day sales when I was asked to throw in a few scripts. Three of my scripts got produced.",
      "thumbnail": "assets/images/TargetThumbnail.jpg",
      "sections": [],
      "videos": [
        {
          "title": "Early Birds",
          "id": "45413722"
        },
        {
          "title": "Reindeer",
          "id": "45413720"
        },
        {
          "title": "Doodads",
          "id": "45413721"
        }
      ],
      "images": [],
      "credits": "Agency: Wieden+Kennedy, CW: Mike Houston, Jason Kreher, Darcie Burrell, AD: Rob Kendall, Drew Daubery, CD: Don Shelford, Rob Thompson, Matt O'Rourke, Director: Jason Kreher"
    },
    {
      "slug": "ullr",
      "name": "ULLR",
      "client": "BRAND CREATION",
      "description": "A brand created in honor of the viking god of skiing. Each bottle includes a snow-summoning prayer that really works.",
      "thumbnail": "assets/images/ULLR_FullBottleSingle.jpg",
      "sections": [
        {
          "title": "Bottle",
          "content": "",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/front-and-side_670C.jpg"
              ]
            }
          ]
        },
        {
          "title": "Brand Design & Packaging",
          "content": "Product design, packaging, and brand identity.",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/WhoIsULLR.jpg"
              ]
            },
            {
              "layout": "full",
              "urls": [
                "assets/images/ULLRBOXandCOPY.jpg"
              ]
            }
          ]
        },
        {
          "title": "Ullr Fest Breckenridge",
          "content": "Event photography from the annual celebration.",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/ullr-fest-breckenridge_AC20998x.jpg"
              ]
            },
            {
              "layout": "full",
              "urls": [
                "assets/images/ullr-fest-breckenridge_AC38936x.jpg"
              ]
            }
          ]
        },
        {
          "title": "Promotional",
          "content": "",
          "imageGroups": [
            {
              "layout": "full",
              "urls": [
                "assets/images/ULLR_POS670_1.jpg"
              ]
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Andrew Reed, CD: Jerry Ketel"
    },
    {
      "slug": "northwest-film-fest",
      "name": "NW Film Fest",
      "client": "NORTHWEST FILM FESTIVAL",
      "description": "Austin Hilde and I created the trailers, posters, and collateral for the Northwest Film Festival for half a decade until we ran out of production favors to pull.",
      "thumbnail": "assets/images/NWFILMFEST-Cropped.jpg",
      "sections": [
        {
          "title": "Logo Reveal",
          "content": "",
          "videos": [
            {
              "title": "Logo Reveal",
              "id": "45413182"
            }
          ]
        },
        {
          "title": "2012 Trailer",
          "content": "Directed by Rob Tyler, shot in my kitchen",
          "videos": [
            {
              "title": "2012 Trailer",
              "id": "54481291"
            }
          ]
        },
        {
          "title": "2011 Poster",
          "content": "Shot by David Emmite - My daughter got the half star",
          "images": [
            "assets/images/142432804523_image-asset.png"
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Austin Hilde, Photography: David Emmite, Director: Rob Tyler"
    },
    {
      "slug": "adidas",
      "name": "Adidas",
      "client": "ADIDAS",
      "description": "Adidas needed to communicate that their new football cleat weighed only 6.9oz. After many scripts with one or two mentions of 6.9oz weight, we ended up with a spot that had nearly a dozen.",
      "thumbnail": "assets/images/AdidasDunkTank.png",
      "sections": [],
      "videos": [
        {
          "title": "6.9",
          "id": "45424140"
        }
      ],
      "images": [],
      "credits": "CW: Mike Houston, AD: Allison Duncan Kerst, CD: Mike McCommon, Steve Luker, Scott Cromer"
    },
    {
      "slug": "nfl",
      "name": "NFL Network",
      "client": "NFL NETWORK",
      "description": "Campaign to boost ratings for four post-season collegiate football events by positioning them as a grueling 4-part job interview. The initiative broke viewership records for each event and was repeated the following year.",
      "thumbnail": "assets/images/camNewton2.jpg",
      "sections": [
        {
          "title": "Campaign Spots",
          "content": "",
          "videos": [
            {
              "title": "COMBO 30",
              "id": "120667869"
            },
            {
              "title": "CAM 15",
              "id": "120560630"
            },
            {
              "title": "CALL 30",
              "id": "120560897"
            }
          ]
        },
        {
          "title": "Campaign Print / Outdoor",
          "content": "Print and outdoor advertising featuring draft prospects.",
          "imageGroups": [
            {
              "layout": "row-match",
              "urls": [
                "assets/images/142601475918_image-asset.jpeg",
                "assets/images/142601470418_image-asset.jpeg"
              ]
            },
            {
              "layout": "full",
              "urls": [
                "assets/images/142601466153_image-asset.jpeg"
              ]
            }
          ]
        }
      ],
      "videos": [],
      "images": [],
      "credits": "CW: Mike Houston, AD: Mishy Cass, CD: Scott Cromer, Steve Luker, Mike McCommon"
    },
    {
      "slug": "ods",
      "name": "ODS Health",
      "client": "ODS",
      "description": "My Art Director and I came up with the strategy 'The health insurance that people negotiate for' which ran for a few years.",
      "thumbnail": "assets/images/ODSScreen.jpg",
      "sections": [
        {
          "title": "ODS Radio",
          "content": "Self Negotiation",
          "images": [],
          "audio": [
            {
              "title": "Self Negotiation",
              "url": "assets/audio/Self_Negotiation.mp3"
            }
          ]
        }
      ],
      "videos": [
        {
          "title": "Lamp",
          "id": "45393307"
        }
      ],
      "images": [],
      "credits": "CW: Mike Houston, AD: Brian Dixon, CD: Jerry Ketel"
    }
  ]
}