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Ask for the puppy cam and a loaf of dough turns into me.","The films are on my screen."],"look":{},"fish":null,"whisper":false,"color":"#b07fd8","paper":"#fff5f8","pitch":1.25,"height":1.5},"superbowlsnub":{"who":true,"say":["I voted Kevin. Everybody did. It was the only option.","I'm not mad. I'm doing push-ups about it.","Who's got the better body? Don't answer that."],"tell":["Oh. It's you. Amazon's Super Bowl ad cast Michael B. Jordan as the body of Alexa.","So Mike's team hired Kevin Hart to be furious he wasn't picked. A fake feud, played totally straight.","Push-ups. Angry posts. A poll: who has the better body? Both answers said Kevin.","It's all on my TV. Not that I care."],"look":{},"fish":null,"whisper":false,"color":"#f07fa8","paper":"#f7f6ff","pitch":1.35,"height":1.45},"happyschoolyear":{"who":true,"say":["My resolution is to chop things with my hand.","Three, two, one… first day of school!","Let all old crayons be forgot."],"tell":["Happy School Year! 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It never runs out of ammo.\"","The film's on my TV, and the portraits are on my walls."],"look":{},"fish":null,"whisper":false,"color":"#e0904a","paper":"#fff6ea","pitch":0.8,"height":1.8},"storefronts":{"who":true,"say":["My actual title is Chief Blockhead.","We're very small. That's the point.","The dog hired his owner. Look it up."],"tell":["Welcome to the shop! A lot of what sells on Amazon comes from small businesses.","So Mike's team gave each one its own little indie film. Soap makers. A toy company. A dog who hired his owner.","Every film ends on a smile made of thousands of tiny small-business logos.","They're on my TV."],"look":{},"fish":null,"whisper":false,"color":"#6f8fe0","paper":"#f6fbff","pitch":1.1,"height":1.55},"amazon":{"who":true,"say":["Thank you, fish, for being here.","Hello, lamp. Hello, pants.","Not the red chair."],"tell":["Come in, sit anywhere. Well, not the red chair. 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Then came the Baby Loaf buses.","Their spots are on my radio set."],"look":{"clock":"Now bring on the crackers.","cheese":"Ouch!"},"fish":null,"whisper":false,"color":"#f3a83b","paper":"#fff5f8","pitch":1.15,"height":1.7},"deals-all-day":{"who":true,"say":["Ooh.","Ooh. Sorry. Ooh.","It all started with a toothbrush."],"tell":["Ooh! Sorry. On Black Friday, deals drop all day long, and people find them everywhere, not just at a computer.","So the films follow one whole day, toothbrush to bedtime, one little \"ooh\" at a time.","Tiny budget: 36 scenes in 2 days, 3 paid actors, 1 rented house. Mike's in a few, if you look closely.","They're on my TV."],"look":{},"fish":null,"whisper":false,"color":"#e86d6d","paper":"#f7f6ff","pitch":1.3,"height":1.7},"rei":{"who":true,"say":["Day in. Day out.","Look up.","I touched a lake today. On purpose."],"tell":["Oh, hello. REI says opt outside. 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And his Turtle Song got people calling the radio station to hear it again.","The radio's on my shelf and the art's on my walls."],"look":{},"fish":["I wanna go…","I wanna go to the aquarium…","Hey! Aquarium? Somebody?"],"whisper":false,"color":"#b07fd8","paper":"#f6fbff","pitch":0.85,"height":1.75},"nikedotcom":{"who":true,"say":["Handmade by robots.","Almost nothing wasted. Almost.","Somebody has to write the website."],"tell":["Greetings. Mike didn't only write ads. He wrote the words on a lot of Nike websites.","His favorite: robot arms knitting a running shoe, with almost nothing wasted.","Also marathon guides, a running challenge and the N7 collection, at three different agencies.","The pages are on my screens."],"look":{},"fish":null,"whisper":false,"color":"#f07fa8","paper":"#fbfff2","pitch":1.45,"height":1.45},"cocacola":{"who":true,"say":["You're a bird, and you love Coca-Cola.","Ahhhhhhhh.","Add another H. See what happens."],"tell":["Ahh! Coca-Cola had a site called ahh.com. Every extra H you typed opened a different tiny website.","Wieden+Kennedy brought in writers to dream them up, and Mike pitched a few.","Bubbles that cheer for you. Cans that do the can-can. A game you play with your nose, because you're a bird.","They're all on my walls."],"look":{},"fish":null,"whisper":false,"color":"#46b39a","paper":"#fff5f8","pitch":1.45,"height":1.5},"oregon-humane-society":{"who":true,"say":["She hugs trees. I hug trees. We're perfect for each other.","End petlessness.","There's someone for everyone. Even the astronaut."],"tell":["Purr. Welcome! The Oregon Humane Society says there's a perfect pet for everyone.","Mike wrote the third round: quirky people paired with pets who share their quirks.","A tree hugger and her cat. An astronaut and a space mouse. A dog licking George Washington on a dollar bill.","They're all on my walls."],"look":{},"fish":null,"whisper":false,"color":"#e0904a","paper":"#f7f6ff","pitch":1.2,"height":1.6},"nike":{"who":true,"say":["Fly high. Land soft.","Gravity's optional.","We were good citizens of the ground. For a while."],"tell":["Welcome to the moon! Nike needed a film for the Lunar Hyperdunk basketball shoe.","Lunar. Light. Defying gravity. So the dunk happens on the moon.","We're all good citizens of the ground. Then a few of us grow tired of the rules.","The film's on my TV."],"look":{},"fish":null,"whisper":false,"color":"#6f8fe0","paper":"#fffaf0","pitch":1.0,"height":1.95},"bedmart":{"who":true,"say":["Be bed smart. Shop Bedmart.","He's come for your back.","It was all a dream. A bad one."],"tell":["Oh! You scared me. Mattress ads are some of the worst there are, and Mike couldn't wait to make one.","The idea: buying a mattress anywhere else is a nightmare. So every ad is somebody's nightmare.","A salesman with a chainsaw who's come for your back. Mattresses tagged RIP OFF and PHONY SALE.","The nightmares are on my TV."],"look":{},"fish":null,"whisper":false,"color":"#d4a21f","paper":"#fff6ea","pitch":1.1,"height":1.6},"target":{"who":true,"say":["I don't have any reindeer… anymore.","It's not shopping. It's a competition.","The early bird gets the wire reindeer."],"tell":["Welcome! Mind the reindeer. Target's Christmas Champion doesn't shop for the holidays. She competes.","Mike was writing Target's radio when the team asked for TV scripts too. Three of his got made.","Early birds. A room full of wire reindeer. Handmade doodads for everyone else in line.","They're on my TV."],"look":{},"fish":null,"whisper":false,"color":"#f3a83b","paper":"#f6fbff","pitch":1.2,"height":1.75},"ullr":{"who":true,"say":["Come snow! Come snow!","Pray for snow.","Ullr hears you."],"tell":["Welcome to the lodge! 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